Modern Forms Of Communicating B.Com 1st Year Long Question Answer Study Notes

Future of E-commerce in India (B.Com Study Notes)

However, in the field of information technology, India has raised several eye brows in terms of its achievement and vast expansion. Yet in the area of e-commerce, we could not make a desired headway. The main reason in this regard is, wanting in the internet infrastructure computer inaccessible to a common person, absence of laws and comprehensive policies or decisions in this context.

In India on October 18, 2000, industrial or business information law was effectively implemented giving way to the climate of e-commerce. We are enlisted with those fewer countries where exists the cyber law and due to this reason today, the electronic business documents have earned legal validity and these documents are recognised by the court of law. Alongwith it, electronic journalism, digital signatures and digital proofs, etc. are also legally validate. Such characteristics or factors actively contribute to the emergence of e-commerce.

Prevention of cyber crime falls within the purview of cyber law. Any person found guilty while tampering with the database of computer network with an intent to defraud and held responsible is liable to be punished under legal act. Since the past two years most of the Indian companies through the medium of e-commerce launched their business activities, in terms of sales of gifts, books and cassettes, etc. In view of the success of Burn and Noble and Amazoncom, in India about two years ago an online library on internet was launched by B.P.P. publication. In the Indian Banking system e-commerce occupies a special place. ICICI Bank has opened new vistas in the e-commerce business by the name of ICICI direct e-commerce services. In India, an organisation of serving companies and national software (NASSC) on the basis of their research and analysis have been able to prove that e-commerce in India is marching ahead on a larger scale. In 1998-99 the total business of e-commerce was 131.00 crore which rose to 1500.00 crore in 2001-02. According to an anticipation of Nascom the e-commerce business in the year 2008 has rose to the tune of ten billion dollars and would raise further.

Q.5. “Cultural sensitiveness depends on cultural variations.’ Explain the statement. 

Ans. Cultural sensitiveness depends on cultural variations and cultural diversity leads to variation in style of communication. Sometimes we do not remain conscious of this fact that the people of other diverse culture can differ with our point of view and this thing contaminates the purity of  Communication. To believe it that all men are equal, is not justified. On the basis of culture, people in differ in terms of values, concepts, religious sentiments, social values, attitude, body and symbolic

language, gestures and the habit of decision-making, etc. As such, there can be several reasons of langu cultural diversity described as under:

1. Cultural Values: Cultural values are formed according to the national culture, like in India the hard-working people are not considered as intelligent whereas those who earn more or placed on high rofile jobs are regarded as more intelligent. On the contrary, in Germany, the honest and hard-working People are placed on high pedestal.

2. Social Customs Traditions: According to culture, some social biases tend to become rituals and conventions which are regarded as genuine and acceptable. As in India in business decisions, men are considered as wiser than women. Because it is a man dominating culture but now this tendency is changing fast, whereas the western world things are not like this. In Arab countries, it is not considered good to present a gift to wife but in India, it is considered as good.

3. Religious Values: The religious sentiments of the people of a nation are formed according to the prevalent religion. However, in North America there are also many people who believe in various religions yet they firmly believe in hardwork that only leads to success. Their religion is hard work. It is a common belief if a wealthy person is happier he is enjoying material happiness. They hold the opinion that the people from other culture also have the same thinking. There live several people of multi-religion in India who hold the belief and feelings that they refrain from committing sins, torturing others and doing noble or virtuous deeds, etc. are their religious convictions and they think that people of different cultures also hold the same faith. But it is not true in every case and ever.

The American people believe in using the new innovative techniques and giving employment to a fewer people which is good for the well being of the society, whereas in India, it is believed that this culture would increase unemployment and such a progress is not healthy for their society, however this trend of thinking is also changing.

4. Use of Body Sign Language: Even the body language is not the same in every country which varies according to their social and cultural biases. It is, therefore, essential to know the body language of the nationals concerned. For example, in India by moving neck from left to right and from right to left indicates negative or disapproval, i.e. ‘No’ but the Italians to indicate ‘No’ raise their chin upward.

5. Value or Concept of Time: Different cultures value time in different ways. In India, we remain careless or indifferent towards the time consideration whereas, in German or North America time consideration is of paramount importance and do not take much time in taking decisions. They believe that their time is precious which cannot be bought or recalled. They always try to save their valuable ure but here in India ,time is of little consideration.

6. Social Status: The social status is also determined on the basis of the nature of a particular nation in its own way. It is determined by the culture of that country that a person of which status can communicate with a person of which status. In some of the countries, it is considered favourable that women should do business who are not permitted to negotiate with the people coming from other places or other cultures.

Q.6. Write and present an imaginary international situation.(2014) 

or Write a note on writing and presenting in international situation.

Ans.                Writting and presenting in international siyuation

Writing and Presenting in International Situation iting and presentation in the national business is inevitable and therefore, very essential, y in global business, it is no less important. It is rather true that on account of the cultural y its importance has more increased. At the time of writing and presentation in the context of al business, the following aspects are important for consideration:

1. Subject and Objective of the Message: In context of the international communication, keeping ctive and the subject in mind, it is to be determined that the message should be sent either in the form of a letter or a memo or in some other form. The objective of the message should be clear concise and understandable. The message should be drafted with its purpose in mind and also it is to be ensured that the subject matter is split into a couple of paragraphs in simple and clear words and sentences.

2. Language of the Message: If the language is common for the sender and the receiver, the joh of writing and presenting becomes easier and if it is different, the message should be written and sent in English. If possible, the message should be drafted in the receivers’ language. In case of oral presentation, a copy of the message should be sent to the audience before its actual communication to solve the language barrier. The sender must make it a point to make the language clear, bhe and easy to understand and ambiguous language must be avoided.

3. Audience Analysis: Audience analysis in case of global business communication becomes more difficult but most important. After a careful consideration of the audience customs, the economic status of the concerned country, the economical and social background, the message should be prepared. The audience expectations, their belief and their suggestions must not be slighted or overlooked.

4. Customs of the Receiver: While writing a message in the global business context, one ought to be very cautious because of the multi-culturalism which must be taken into consideration.

5. Statutory Laws: While writing and presenting a global business message, the law of the land is also a prime consideration and the message must not sound deterimental to the prevalent law of the land.

6. Methods of Writing and Presentation: In international communication, the writing and its presentation can be made according to the following forms:

(a) Letters. 

(b) Memo and reports. 

(c) Other documents. 

(d) Information Technology, e.g. e-mail, internet, mobile, fax, video conferencing and e-commerce. An important review of the above mentioned forms are as follows:

(a) Letters: A special care needs to be taken in the context of the international letter writing, which is a sort of a mediator between two cultures that initiates an exchange of ideas. The letters received from abroad are also according to their culture. While writing such letters, the following points should be importantly considered: 

(i) Letter is to be written with their culture in mind. If it is not possible to translate the letter in other’s language then it must be drafted in English. 

(ii) Letter must be in a simple, concise and understandable language which should be in simple words, short sentences and properly paragraphed. in the words should be used with audience in mind and an impure or complex language should be avoided.

(iv) The contents of the letter must be business oriented and formal which should be explained with rational and logical illustration. 

(v) Letter should be written with the audience interest in mind. 

(vi The beginning of the letter, its conclusion and its subject must be carefully worded articulating ‘the right meaning. 

(vii) The spirit of the letter must be in conformity with the cultural spirit of that nation. 

(viii) The typing or printing of the letter should be spick and span and attractive and properly stamped. 

(b) Memo and Reports: If a memo or a report is meant for a business person abroad, much care is needed. The letter and its tone must reflect the spirit befitting the foreign culture and also be formal.

If possible, the language should be in accordance with the audience spirit but in case of a lengthy and a formal report, writing must respond positively to the audience expectation and aspiration but it should preferably be not too long and prolix.

(c) Other Documents: In the international or global business and to achieve the targets, it is quired to write letters, memos or reports, etc. which refer to price list, credit instrument, consignment ante and collection letter, etc. Besides, there are many more documents which are received and sent as a matter of routine and such writings much be prepared without any prejudice or discrimination.

(d) Information Technology: In the area of information technology and telecommunication sectors and due to the unprecedent technological advancement in its infrastructure, a person sitting at computer can transact his business in terms of sale and purchase, payment of bills or recoveries of outstanding balance payments, etc. in any part of the world with the help of internet. This technological progress has confirmed it that do nothing and all will be done. Today a person can get anything of his choice as vegetable, clothing or electronic appliances while sitting at home. Information technology and telecommunication has radically transformed our society, economy, administrative activities. This technology has imposed its influence upon our commercial, professional and financial aspects and has given a new dimension in the form of e-commerce.