Modern Forms Of Communicating B.Com 1st Year Short Question Answer Notes

1. Brainstorming is a process for generating new ideas. 

2. Brainstorming is a conference technique by which a group attempts to find a solution for a specific problem by amassing all the ideas spontaneously by its members. 

3. To brainstorm is to use a set of specific rules and techniques which encourage and spark off new ideas which would never have happened under normal circumstances. 

Q.7. ‘The future of e-commerce is bright in Indian prospect. Explain in brief. 

Ans. In the field of information technology, India has raised several eyebrows in terms of its(2018) achievement and vast expansion. Yet in the area of e-commerce, we could not make a desired headway. The main reason in this regard is, wanting in the internet infrastructure computer inaccessible to a common person, absence of laws and comprehensive policies or decisions in this context.

In India on October 18,2000, industrial or business information law was effectively implementedgiving way to the climate of e-commerce. We are enlisted with those fewer countries where exists the cyber law and due to this reason today, the electronic business documents have earned legal validity and these documents are recognised by the court of law. Along with it, electronic iournalism, digital signatures and digital proofs, etc., are also legally valid. Such characteristics or factors actively contribute to the emergence of e-commerce or it can be said that the future of e-commerce is bright in Indian prospect.

Q.8. Discuss the developments that have increased the need for effective international communication. 

Ans. Need for Effective International Communication: Effective international communication: Effective international communication has always been essential for success in business. In recent times, internationeal  communication has become become more essential due to the following reasons:

1. Increase in Size: Business firms have grown tremendously in scale of operations. A larger business firm today employing thousands of people, has factories or offices in different parts of the world. The head office of the company must always be in close touch with branch offices. An efficient system of international communication is required for this purpose.

2. Growing Specialisation: Narrow division of work result in different activities being handled by different departments. Due to narrow outlook, every department tends to overstress its own work. Sound international communication is essential for ensuring mutual cooperation and understanding between different departments. Otherwise the international organisation cannot function smoothly. For example, if there is no international communication between production and sales department, the sales department might book orders which the production department cannot supply.

3. Technological Advancement: Rapid changes in science and technology lead to obsolescence technology and knowledge. In order to upgrade or modernise technology, management must persuade employees to accept new technology. Regular training of staff becomes necessary to upgrade their knowledge to provide them skills needed to apply new technology.

4. Cut-throat Competition: Liberalisation and globalisation have resulted in severe competition among public sector, private sector and foreign banks. Moreover, banks today have also to compete with various financial institutions. Persuasive international communication in the form of advertisements personal contacts and publicity becomes essential to survive in the race of competition.

5. Human Relations: Effective international communication between management and employees is necessary to develop mutual trust and confidence. Participation of employees in the decision making process and other means of international communication help to develop among employees a sense of belonging and loyalty to the organisation.

6. Trade Union Movement: In banking sector, employee union is very strong and powerful. Management must consult union leaders on several matters. Regular exchange in information and ideas between managers and union officials help to maintain healthy relations between them.

7. Public Relations: Society expects more and more from managers. Business has to keep government, distributors, suppliers, investors and other sections of society well-informed about its contributions to society. Public relations help business to improve its image in society and big enterprises employ professional experts for this purpose.

Q.9. What is meant by culture? 

Ans. Meaning of Culture: A collective consciousness of society and nation is culture in a particular counter or a society having common beliefs, values, tradition and perception forms a culture. All the countries like lapan, France, Korea, etc. have their own different cultural background.

Culture may be defined as a system of shared symbols, beliefs, attitudes, values, expectations and norms for behaviour’.-Thill & Bovee