Modern Forms Of Communicating B.Com 1st Year Notes

Q.10. What do you mean by cultural sensitiveness?

Or What Is cultural sensitiveness? How does its learning help in business?

Ans. Cultural Sensitiveness: Cultural sensitiveness implies an emotional attachment and an unconscious allegiance to one’s culture. No country ever makes a law to bind its masses to their national “Culture pe culture even when they feel themselves bound to it consciously or otherwise. All the citizens of a nation tend to justify their own culture and feel proud of their cultural roots. This is something spontaneous and is known as sensitiveness. For an instance, a Japanese believes that the spirit of competition gives way to evils, in the North America, the people believe in fareness and in a few countries like India, some of specific social classes are not allowed.’ full participation in the social areas who attribute their success to Physical and spiritual progress. In India, the students are exhorted

and inspired to their work by themselves without seeking anyone else’s help whereas, in Japan, people in the form of groups try to explore solutions to their problems. In India, success is rated at whatever is the cost and how it is achieved does not matter. In America, individuality is more important and in India, a family culture is valued.

In the United States of America and as per its culture, peace signifies that everybody is at work whereas Japanese finish their task while talking. Values and beliefs are shaped by religion, as according to Indian culture, a simple life style spells divine proximity. This kind of diversity is attributed to the cultural sensitiveness.

Learning about Cultural Sensitiveness: While establishing business relationship with the people of diverse cultural background, it is imperative to study their culture to adapt yourself accordingly that proves useful in business. The following points should be taken care of in this regard:

1. First of all, the study of the language related to that country becomes essential in order to know its culture. This would help us to understand their rituals, conventions and traditions, etc. and will strengthen our ties with the person we wish to interact.

2. We ought to study the material or books on the culture and literature of the concerned country so as to understand their history, religion, caste, politics and their rituals or traditions and besides, we shall also have a knowledge about the weather conditions, health-services, currency, transport facilities or modes and the means of communication of that nation.

3. From the business perspective, it is important to know the history and culture of the country with which we wish to build business relationship. More particularly, in relation to their subculture or business sub-culture, each nation has its own protocol or business policies. Who takes the decision? Which offers are acceptable? What is the method of business changing card and transaction, etc.? What should be the formal dress code for appearing in a business meeting? etc., its knowledge is required.

Q.11. How does cultural sensitiveness affect business communication?

Ans. Cultural sensitiveness influence almost every aspect of business communication like reverence, courtesy, speech tone, pitch and the size or shape of the paper in written communication, etc. Apart from the national or a territorial culture, the communication in a business organisation reflects its culture as well as the individual’s culture also, e.g. sex, caste, social class or profile or other social conditions, etc. get influenced.

It has been analysed through the following diagram that in the overlapping of national culture, organisational culture and individual culture, what kind of communication would be effective. In certain conditions, one particular culture needs priority as compared to the other ones.

For instance, John Beig and Michael Keiney have inferred about the aerospace engineers of Europe, Asia and United States that the language of a professional community is more significant than the national culture and for an effective business communication, cultural sensitiveness is very essential.

Culture or sub-culture can influence the communication to a limited extent. Cultural diversity interprets the information differently. As the people of North America gesticulate by means of words, the Japanese convey their messages through conceptual and physical gestures during their personal encounters. Similarly due to cultural diversity, the people of various nations adopt different perceptions attitudes towards their guests or strangers.

Q.12. Explain cultural context. What are the various causes of variations in cultural context?

Ans. Each person in every nation follows a particular culture and his thinking gets moulded accordingly. He firmly believes in the validity of his culture without much analysis and evaluation. He can never understand the rational of his culture unless he studies and understands the characteristics of other cultures. There do exist the cultural variations and each culture has its own merits and Homerits. Some of the scholars have divided the context into two parts: High context culture and context culture.

1. High Context Culture: It refers to where an information is transmitted through a message and there are few information which are treated as being imported. In this case, the main source of information is the message itself. The cultures of Japan, Arab and Latin America are regarded as high context cultures.

2. Low Context Culture: It refers to when the information comes from outside and that of German, Scandinavian cultures are known as Low context culture.

Causes of Variations in Cultural Context Study Notes

1. Modernity: Some of the cultures are modern, oriented on the contrary, some conservative cultures do not favour modernity.

2. Stability: Some of the cultures are stable and some remain in constant flux.

3. Complexity: Each culture has its own method of receiving information. In North America, mostly the information is transmitted through words whereas in Japan, it is done by the body language.

4. Monopoly: Some cultures have their own prerogative and independent indigenous existence and some cultures are formed by means of an amalgamation of different cultures.

5. Attitude: Some cultures are included with a sense of cooperation and some behave differently, Their behaviours do not match with that of other cultures.

6. Acceptance: Some cultures have different kinds of behaviour with different cultures as friendly or as inimical.

7. Sending Information: Every culture has its own ways of transmitting information which are transmitted according to its own way.

Thus, there are found variations in different cultures and it becomes quite imperative to understand other cultures for promotion of commerce,

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